How To Link Your Website With Google Business Profile And What Page Should You Link?

Google My Business is a free tool that helps small businesses and entrepreneurs to manage their online presence. It provides insights into how customers are finding your business, what they are saying about you, and how you can improve your online presence.



It can help businesses to increase their visibility and make it easier for customers to find them. It also helps businesses to generate leads and build relationships with potential customers.

One of the most important benefits is that it drives traffic to websites. But wait, you can take full benefit of it only when you link the right web page with your google business account and know how to link it. 

This blog is a guide for linking the right page with your GMB account. Read it and make necessary changes if needed. You can also contact a local SEO agency in Delhi to assist you with the same. 


Webpage To Link With Your Google Business Profile

Case 1 - Single Business Location

In case you are operating from a single location then it’s quite simple. Link your google business profile to the homepage because it holds all the link equity. Before linking, make sure that title tag, the content and everything little thing is localized for your keyword.  




Case 2 - Multiple Location Business (3 or more)

Do you have three business locations? Now it becomes quite complex to link your website to google my business. 


Incorporate the name of cities in which your business is located in the title tag of your homepage. For example, 


Digital marketing company in Delhi, Gurugram and Ahmedabad. 


And also, optimize your website content for localized keywords. You can also mention what you are doing in each location on the homepage itself. Doing so will increase relevancy and this information will be useful for users. 


Now comes the the trickier part, 


For five locations, you cannot mention each city in the title tag of your homepage, can you? Yes (in some cases) but it’s not recommended. You will end up stuffing. 


We suggest you make a separate location page, optimize the content for the corresponding city. 



To optimize your page further, do the following things: 


  • Get citations links 

  • Build a network of internal links 

  • Be a part of local business associations and have a mention your business on their website along with your website link 

  • Get some some sponsored links 

  • Get backlinks from local websites 


If you are in service industry then consider mentioning following details on the page that you link to your google my business: 


  • Company Story

  • Mission

  • Success Stories

  • Information of all service or access to all service pages

  • Trust Indicators (BBB, Local Chamber of Commerce, Adwords Certified, etc).

  • Testimonials

  • Phone number/call button 

  • Inquiry form

How To Link A Webpage With Google Business Profile

Following are the steps to your webpage with Google business account 


  1. You need to have a Google business account first. You can create one by visiting this link. If you have already created, skip to step no. 2. 

  2. Login into GBP account and open the Google Business Profile dashboard 




3. From the left hand side menu, click on ‘Info’. 
4. On the ‘Info’ page, you will an option ‘Add Website’ 
5. Click on the pen icon to open it 
6. Paste the URL in the box and hit ‘Apply’

Hurrah! You have successfully linked your website with your Google Business Profile.

Over To You 


So now you know what page you should link to your google business account. If you have linked some other page then fix it at the earliest. As we said that the page should be optimized, if you need any help in doing so then you can collaborate with a local SEO agency in Delhi. 


Digital Daisy is a one-stop-for-all digital marketing agency in Delhi, India. We help local businesses to expand their and convert more customers. For more information, kindly call us. 

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