How Google Adwords Agency in Delhi Optimize Your PPC Campaigns
Do you know small to mid-size businesses spend $9000 to $10,000 per month on Google Adwords? Want to cut it down against the same result? Yup? You are at the right place. We, the Digital Daisy is one of the top Google Adwords agency in Delhi. We are proficient in optimizing Google ads campaigns for almost all categories of businesses. Following are the steps we take to optimize your PPC campaigns.
1. Compelling Clickbait
A good headline is the foundation of your Google Adwords campaign. It convinces your audience to take the desired action. Your PPC campaign is a failure if the ad copy is not effective. Following are the points that you should consider before writing headlines:
●
Know what your audience is looking
for
●
Accommodate the main keyword
●
Address their problem
●
Express benefits
●
Keep it simple
●
Don’t use complex sentences
●
Use words that are commonly
used
● Stick to the point
We know it is challenging to develop ad copies that convert. Hire the best Google Adwords agency from Delhi to relieve all the fuss. Our copywriters follow the 4U (Useful, Urgency, Unique, Ultra-Specific) principle to develop a clickbait.
2. Consider User Intent When Researching Keyword
Generally, experts
look at numbers when finding keywords such as Cost-Per-Click (CPC), search
volume, and paid difficulty. But it is not enough.
What if user intent
does not match with the intent of your campaign?
Understanding user intent behind keywords is the key to High ROI Google Adwords campaigns. Following are the four types of user intent:
● Transactional
● Commercial
● Navigational
● Informational
Tapping the right keyword is halfway to rewarding a PPC campaign because you are bound to attract clicks from the people who are looking for your products or services hence there is a higher probability of conversion. Our Google Adwords experts are the one who has the skillset to find relevant keywords. We meticulously select keywords that go well with your campaign intent. To be honest with you, not all GoogleAdwords agencies in Delhi give attention to this aspect. And that’s what stands us apart.
3. Choosing the
Right Campaign Type
●
Search Ad: These ads are presented
on the search engine results page.
● Video Ad: Shown before, after, or
in between the video on YouTube
● Display Ad: Here ads are presented
on the partner website of Google. We carefully select the platform on which
your ads are to be displayed.
● App Ad: You can promote your
application on the search result page, Google Display Network, and YouTube.
● Shopping Ad: Promote your products (not necessarily your brand) from Google Merchant Center.
The Bottom Line
Our Google Adwords agency in Delhi is
committed to optimizing your Google Adword campaign with the intent to boost
ROI. Our Google Adwords expert has years of experience and is highly skilled at
it. Talking about our past projects we have reduced the ad budget for many of
our clients. If you want to cut down your ad expense then hire us today!
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